Case Studies & Examples / Mixed Use

“Hit With Lawsuits, Hollywood Target Will Regroup and Come Back”

August 26, 2010

By Dakota Smith

“It’s going to be a bit longer until you are able to buy Target-branded flatware at the corner of Sunset Blvd and Western Ave. In a surprising reversal, the Minneapolis-based retailer announced last week that it was surrendering the entitlements granted by the city and will instead go back and do an environmental impact report (EIR) on the project, a move which delays the building process by at least a year. A rep for Target says an EIR is being done in response to lawsuits filed by locals against the 74-foot project, a legal challenge that represents, in part, the ongoing battle over building height limits in this neighborhood. Calling the lawsuits “unfortunate,” the rep says that an EIR will be done on the existing proposal, seen above. But whether just completing an EIR is enough to ultimately satisfy those who don’t like the current project is unclear. Meanwhile, members of the Hollywood Design Review Advisory Committee, which weighed in on the Hollywood project, are now saying they were never thrilled with the final result, with committee member Michael Lehrer specifically noting the “lack of innovation” of the design. “It’s OK,” says Lehrer of the proposed building. “But “OK” isn’t good enough for Hollywood anymore.””

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